The engines of the 2013 New York International Auto Show roared into town on Friday, March 29, 2013, and ended on Sunday, April 7, 2013, and featured a presence from every major car maker. As is usually the case, it did not disappoint with its usual brand of everything from affordable vehicles, concept cars, and the luxury wheels that most dream of owning one day.
There were more than 60 new vehicle introductions planned for the show, some of which included Audi’s SQ5, Jaguar’s F-Type, the Lexus IS Sports Sedan, and the Porsche Cayman. I was at the unveiling of Chevrolet’s Corvette Stingray Convertible and I wouldn’t be surprised to see some New Yorkers cruising down Broadway in one over the summer.
By far and away the most exciting line I viewed was the Justice League line of cars created by Kia. The company and DC Entertainment teamed to create vehicles based on the iconic characters. Kia had an event to launch the newest one, the Wonder Woman car, and also had six other cars to match heroes.
The Green Lantern vehicle, a Kia Soul, was the most ominous looking, and a photographer I chatted with had trouble getting a good picture because of a green mist emanating from it. The blue and red Superman Vehicle, a Kia Optima Hybrid emblazoned with the Superman Logo on the hood, steering wheel and head rests, seems more like something he would drive as his alter ego, Clark Kent. The Batman car, a black and yellow Kia Optima, also featured the Dark Knight’s signature logo on the side, dominating the view. This is a car that I could actually see the fictional character driving, with some added weaponry only the mind of Bruce Wayne could create.
The Flash vehicle, the Kia Forte Koup, added some color, with its bright-red color and Flash logo on the hood, and, we know it is no doubt looked built for speed. The Aqua Man vehicle, the Kia Rio, was an interesting color, with shades of aqua and a light brown. Cyborg’s vehicle, the Kia Forte 5, has a metallic and very futuristic look, what you would imagine his vehicle looking like. Finally, the Wonder Woman vehicle that was unveiled at the event, with music by my NYU brethren DJ Herbert, a Kia Sportage SUV, was a crimson red and looked built for power.
The cars are not all fun and games either, as they help raise awareness for DC Entertainment’s “We Can Be Heroes” giving campaign, a relief effort to bring help and hope to people affected by the hunger crisis in the Horn of Africa.
Major League Baseball had a car at the show with the New York Yankees-inspired Toyota Prius. With the world-famous New York Yankees logo on the front and sides, and the legendary pinstripes on the car as well, it is sure to inspire emotions from Yankee fans and those that root against them alike.
So whether you plan to simply have a picture taken inside of an Aston Martin Rapide, a Bentley Continental GT, or whether you plan on waking up in a brand new Bugatti Veyron, the New York International Auto Show is a yearly destination for the young and the old, the car buffs and those that aren’t as knowledgeable, for those with seven-figure incomes to blue-collar workers, and, most of all, big kids like myself!